Under its newly established publishing arm, shecco has launched its first in a series of easy-to-access guides for industry and policy decision makers about the global market potential of natural refrigerants. The first edition – with a focus on Europe – features market forecasts per industry sector until 2020, the end-users’ views, an industry directory, Europe’s first CO2 transcritical supermarket map, and more.
As the first-ever approach to quantify the market potential for the natural working fluids carbon dioxide, ammonia and hydrocarbons, the “GUIDE 2012: Natural Refrigerants – Market Growth for Europe” addresses both experts and new entrants to the market for more sustainable heating, cooling and refrigeration. Building on a global industry survey among close to 1,300 HVAC&R experts, the GUIDE aims to support decision makers in industry and policy to learn about the characteristics of natural refrigerants, get familiar with their applications today and the challenges they still face, but more importantly evaluate their business potential over the coming years.
The GUIDE and shecco’s new publication arm are part of a series of concrete actions taken by marketing & communications expert shecco in helping its partners advance future-proof refrigeration, heating and cooling solutions, as Marc Chasserot, Publisher and Managing Director of shecco, explains:
“Over the last five years we have built shecco into the world’s leading online publisher of natural refrigerant news and expertise. Today, I’m proud to announce the next step in our mission to bring natural refrigerants faster to market. Building on our online publishing business we will launch a series of print and digital publications during 2012. Our first in this new series is the GUIDE 2012 – Market Growth for Europe. We hope you enjoy reading it.”
Free access – global distribution
The GUIDE attaches great value to visually appealing graphics for market trends, forecasts and fields of applications. It is freely available at http://guide.shecco.com. The report can be viewed online as a flash version, downloaded as a whole publication or only as the case studies part. Moreover, all images are provided as a separate download to enable readers to directly input graphics into presentations towards their staff members or towards partners, customers or fellow legislators.
“The GUIDE is free to read online, to download and to distribute. We have decided for an “open source” concept with constant feedback from our global network to spread the message as widely as possible: that natural refrigerants are already today a viable alternative to ozone-depleting and climate-damaging fluorinated gases and that they will continue offering more business opportunities for sustainability leaders in the future,” says Nina Burhenne, Lead Author and Head of Market Research shecco.
“Market leaders in producing or using natural refrigerant solutions have supported us in this endeavour by contributing real-life case studies or issuing clear statements in favour of their wider application, but also by pointing out remaining barriers,” she adds.
The GUIDE in detail
During 2011, shecco had been in contact with component suppliers, system manufacturers, research institutes and end-users to collect quantifiable as well as qualitative data on the natural refrigerants (NR) business. It was supported by leading industry associations interested in receiving more detailed information on the application potential for NR in Europe and beyond. As a result, close to 1,300 experts – including those already using NR and those still relying on traditional working fluids – responded to the online survey fielded between February and September 2011.
Among the highlights from the publication:
GUIDE North America
As the first publication of its kind, the GUIDE concept will be refined over the coming months to still better measure the pulse of the global HVAC&R industry. shecco encourages all readers to send comments and ideas to firstname.lastname@example.org .
The next publication is already planned: in Summer 2012, the “GUIDE 2012 – North America’s Market Potential” will be launched to look at one of the most promising world regions for natural refrigerants.
For more than a decade marketing & communications expert shecco has been active in helping bring climate friendly technologies faster to market. shecco supports over 100+ partners worldwide in two areas: the HVAC&R sector, where the focus is on sustainable refrigeration, heating & cooling technologies using natural refrigerants; and the transport sectors where an emphasis is put on electric vehicles (cars, heavy duty vehicle, scooters, bikes). shecco offers a variety of services, ranging from world-leading online industry platforms, to market research & consultancy services, events management, funding & grants support, and public affairs.
Head of Market Research shecco
Managing Director shecco